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	<title>Video in the Cloud &#187; Cloud Computing</title>
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		<title>Transcoding in the Cloud, Part 1 – Introduction</title>
		<link>http://www.videointhecloud.com/2009/10/16/transcoding-in-the-cloud-part-1-%e2%80%93-introduction/</link>
		<comments>http://www.videointhecloud.com/2009/10/16/transcoding-in-the-cloud-part-1-%e2%80%93-introduction/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 18:59:19 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Video in the Cloud]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[transcoding]]></category>

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		<description><![CDATA[&#60;prev &#124; toc &#124; next&#62;
Transcoding, and format conversion more generally, is a common step in many video handling applications.  Transcoding periodically becomes a “holy grail” for video delivery systems seeking to support ad insertion and dynamic program assembly.  The need to provide content in multiple formats is driven by a number of factors, including (1) [...]]]></description>
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